TIFFANY j. hOPKINS
quantifying the design process
beyond dollars: Defining value in marketing, strategy and finance
I’m an intuitive who loves numbers. I use spreadsheets for everything from the usual personal accounting to ice cream recipe creation to my annual wellness plans. I’ve worked as both a tech businesswoman, running marketing departments for e-com companies; and a design researcher, developing life-changing innovations for design firms and their clients. Everywhere I go I’ve brought my spreadsheets to quantify findings, hunches and hair-brained ideas for better communication and decision making.
My alternative name for a business designer is a capitalist-for-hire. I work with organizations who want to keep their souls intact while understanding how their funders and customers think: in terms of value.