Nobox USA
Nobox USA
don't think outside the box, think no box

BUSINESS DESIGNER

TIFFANY j. hOPKINS

Let’s Make The Future You Dream of a Reality.

beyond dollars: Defining value and quantifying the design process

I provide two main categories of services. Which is best for you depends on your answer to one question: do you have a problem you need to solve or a solution you need to implement?

If you have in mind what you need to do (e.g. sell more! get more traffic!) and want help figuring out how to make it happen, a la carte launch support is for you. I help plan implementation of new businesses or businesses embarking on new marketing efforts. This includes financial planning to establish goals & budgets; analytics review to determine baselines & ensure we can measure results; marketing strategy to inform content production, campaign development & operational planning.

If you know you have a problem (like how do we get better compliance? how can we be financially independent?) and want help finding an innovative, financially viable and operationally feasible solution, business design to the rescue! Business design merges typical design thinking with marketing, finance & strategy. This can be the usual design process with quantitative research & analysis blended in or the typical work of a business strategist but with a holistic, stakeholder-based approach to decision-making. These tend to be larger engagements with deliverables like business modeling, competitive landscapes, pro formas and market sizing.

business_designer_in_the_wild_yuba_river.JPG

I’m an intuitive who loves numbers.

I use spreadsheets for everything from the usual personal accounting to ice cream recipe creation to my annual wellness plans. I’ve worked as both a tech businesswoman, running marketing departments for e-com companies; and a design researcher, developing life-changing innovations for design firms and their clients. Everywhere I go I’ve brought my spreadsheets to quantify findings, hunches and hair-brained ideas for better communication and decision making.

My alternative name for a business designer is a capitalist-for-hire. I work with organizations who want to keep their souls intact while understanding how their funders and customers think: in terms of value.


Careers in Years

Where I've Worked

Organizations That Hire Me


Key Business Design Projects

 
Screenshot_2019-10-09 Speakeasy Care(1).png

Speakeasy: Preventative mental healthcare

My role: Business Designer Date: March 2019 - ongoing

Knowing they’d want to find funders post-prototyping, the Speakeasy founding team approached me during the design research phase to provide marketing & financial strategy. The outcome of their work has is a new mental health model that reinvents the look, feel, location, and format of care to actually fit with what people want. They are currently looking for investors, please reach out to me for more information.

Key deliverables: market sizing (TAM, SAM, SOM, LAM), pro forma, unit economics worksheet, capital use plans, go-to-market timeline, competitive landscape, pitch deck financials, impact assessment

ylabs_business_design_hivst_kenya.jpg

YLABS:

Transforming the market for HIV self-testing

My role: Project Lead Dates: May - Oct 2018

Our US-based team of an epidemiologist, visual designer, design researcher, HIV research specialist and myself spent the summer in Kenya, along with local team of six researchers to interview and prototype with over two hundred young men and women. Funded by CIFF and the Elton John AIDS Foundation.

Key deliverables: Research plan; theory of change; design research insights; prototype ideas; customized KPIs for prototype evaluation; summary of prototyping results; final prototype pitch with live prototyping results.

 
ideo_business_design_diva_centre.jpg

IDEO.ORG:

a radical new approach to contraception

My role: Business Designer Dates: March - October 2015

After the success of several live prototypes, IDEO.org approached me to join their Diva Centre team for scale-up first in Zambia then in Kenya. In addition to my own deliverables, I assisted in live prototyping and funder engagement. Funded by Marie Stopes International and The William and Flora Hewlett Foundation.

Key deliverables: business model comparing existing services with suggested prototypes; management & staffing plans; design & test of revenue generating prototypes; report of scale-up plans.

Typical Business design project

Model For Me Baby! A Few Examples from my Spreadsheet treasure trove.

Given the sensitive nature of most of my work, I’m limited here to models I’ve done for personal projects or those which can be shown without revealing client data. Please don’t steal my bitters formulas.

a typical marketing engagement

key Marketing Roles

 
business_designer_nyc.jpeg

VROOM: Selling used cars online

Marketing Director, 11/15-3/18

Direct reports: 12 Reported to: CEO

Monthly Ad Spend: $250k

Primary responsibilities: social media; brand reputation; content production; email marketing; public relations; outdoor & radio buying; swag; blog.

Major projects: market-specific launch tests; managing the transition of an acquisition into the marketing team & budget; transforming the customer experience; strategic understanding of manufacturer recalls.

business_designer_ecom_international.JPG

Rocket Internet: Duplicating e-com outside of the US

Head of International Marketing (Home24), 11/11-11/12

Direct reports: 22 Reported to: CEO

Monthly Ad Spend: €2m

Primary responsibilities: SEO; SEM; social media; content production; EDM; PR.

Major projects: comparing SEM performance across six continents; codifying & disseminating SEM best practices; launching South African homegoods site; managing the business intelligence department for South African fashion site.

young_business_designer.jpeg

MTV: Transitioning to the digital age

Director of Digital Programming, 6/07-6/09

Direct reports: 4 Reported to: VP of Digital Programming

Primary responsibilities: social network product development; measuring marketing effectiveness.

Major projects: designing & pitching a new, revenue-generating social network for the TV station; quantifying cannibalization effects; coordinating site launches across the network properties.

Education

NANYANG TECHNICAL UNIVERSITY, SINGAPORE

M.B.A., FINANCE (Dual degree program)
Graduated November 2010

 

university of st gallen, switzerland

M.B.A., INTERNATIONAL BUSINESS (Dual degree program)
Graduated August 2010

 

UNIVERSITY OF CALIFORNIA, SAN DIEGO

B.Sc.Hons COGNITIVE SCIENCE, HUMAN COMPUTER INTERACTION B.A. INTERDISCIPLINARY COMPUTING IN THE ARTS, MUSIC
Graduated June 2007

interests

EXPERIMENTAL COOKING
WRITING HISTORICAL FICTION
BEING OUTSIDE WITH MY DOG
LISTENING TO NOT FOLK MUSIC
pLAYING FOLK MUSIC
Reading everything THE OCCULT
wellness ANCESTRY

 

VOLUNTEERING

Nevada County wildlife rescue Raptor clinic
lily dale assembly environmental committee
englishworks language school
New vintage baroque
bear clan council

Contact

Email: THOPKINS@NOBOX.US
Phone: 530 615 6008
lOCATIONS: LILY DALE, NY & NEVADA CITY, CA Languages: english, basic spanish, tiny german