TIFFANY j. hOPKINS
Let’s Make The Future You Dream of a Reality.
beyond dollars: Defining value and quantifying the design process
I provide two main categories of services. Which is best for you depends on your answer to one question: do you have a problem you need to solve or a solution you need to implement?
If you have in mind what you need to do (e.g. sell more! get more traffic!) and want help figuring out how to make it happen, a la carte launch support is for you. I help plan implementation of new businesses or businesses embarking on new marketing efforts. This includes financial planning to establish goals & budgets; analytics review to determine baselines & ensure we can measure results; marketing strategy to inform content production, campaign development & operational planning.
If you know you have a problem (like how do we get better compliance? how can we be financially independent?) and want help finding an innovative, financially viable and operationally feasible solution, business design to the rescue! Business design merges typical design thinking with marketing, finance & strategy. This can be the usual design process with quantitative research & analysis blended in or the typical work of a business strategist but with a holistic, stakeholder-based approach to decision-making. These tend to be larger engagements with deliverables like business modeling, competitive landscapes, pro formas and market sizing.
I’m an intuitive who loves numbers.
I use spreadsheets for everything from the usual personal accounting to ice cream recipe creation to my annual wellness plans. I’ve worked as both a tech businesswoman, running marketing departments for e-com companies; and a design researcher, developing life-changing innovations for design firms and their clients. Everywhere I go I’ve brought my spreadsheets to quantify findings, hunches and hair-brained ideas for better communication and decision making.
My alternative name for a business designer is a capitalist-for-hire. I work with organizations who want to keep their souls intact while understanding how their funders and customers think: in terms of value.