Tiffany J. Hopkins
Tiffany J. Hopkins
don't think outside the box, think no box

BUSINESS DESIGNER

TIFFANY j. hOPKINS

quantifying the design process

beyond dollars: Defining value in marketing, strategy and finance

I’m an intuitive who loves numbers. I use spreadsheets for everything from the usual personal accounting to ice cream recipe creation to my annual wellness plans. I’ve worked as both a tech businesswoman, running marketing departments for e-com companies; and a design researcher, developing life-changing innovations for design firms and their clients. Everywhere I go I’ve brought my spreadsheets to quantify findings, hunches and hair-brained ideas for better communication and decision making.

My alternative name for a business designer is a capitalist-for-hire. I work with organizations who want to keep their souls intact while understanding how their funders and customers think: in terms of value.


Careers in Years

Where I've Worked

Organizations That Hire Me


Key Business Design Projects

 
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YLABS:

Transforming the market for HIV self-testing

My role: Project Lead Dates: May - Oct 2018

Our US-based team of an epidemiologist, visual designer, design researcher, HIV research specialist and myself spent the summer in Kenya, along with local team of six researchers to interview and prototype with over two hundred young men and women. Funded by CIFF and the Elton John AIDS Foundation.

Key deliverables: Research plan; theory of change; design research insights; prototype ideas; customized KPIs for prototype evaluation; summary of prototyping results; final prototype pitch with live prototyping results.

 
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IDEO.ORG:

a radical new approach to contraception

My role: Business Designer Dates: March - October 2015

After the success of several live prototypes, IDEO.org approached me to join their Diva Centre team for scale-up first in Zambia then in Kenya. In addition to my own deliverables, I assisted in live prototyping and funder engagement. Funded by Marie Stopes International and The William and Flora Hewlett Foundation.

Key deliverables: business model comparing existing services with suggested prototypes; management & staffing plans; design & test of revenue generating prototypes; report of scale-up plans.

Typical Business design project

Model For Me Baby! A Few Examples from my Spreadsheet treasure trove.

Given the sensitive nature of most of my work, I’m limited here to models I’ve done for personal projects or those which can be shown without revealing client data. Please don’t steal my bitters formulas.

a typical marketing engagement

key Marketing Roles

 
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VROOM: Selling used cars online

Marketing Director, 11/15-3/18

Direct reports: 12 Reported to: CEO

Monthly Ad Spend: $250k

Primary responsibilities: social media; brand reputation; content production; email marketing; public relations; outdoor & radio buying; swag; blog.

Major projects: market-specific launch tests; managing the transition of an acquisition into the marketing team & budget; transforming the customer experience; strategic understanding of manufacturer recalls.

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Rocket Internet: Duplicating e-com outside of the US

Head of International Marketing (Home24), 11/11-11/12

Direct reports: 22 Reported to: CEO

Monthly Ad Spend: €2m

Primary responsibilities: SEO; SEM; social media; content production; EDM; PR.

Major projects: comparing SEM performance across six continents; codifying & disseminating SEM best practices; launching South African homegoods site; managing the business intelligence department for South African fashion site.

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MTV: Transitioning to the digital age

Director of Digital Programming, 6/07-6/09

Direct reports: 4 Reported to: VP of Digital Programming

Primary responsibilities: social network product development; measuring marketing effectiveness.

Major projects: designing & pitching a new, revenue-generating social network for the TV station; quantifying cannibalization effects; coordinating site launches across the network properties.

Education

NANYANG TECHNICAL UNIVERSITY, SINGAPORE

M.B.A., FINANCE (Dual degree program)
Graduated November 2010

 

university of st gallen, switzerland

M.B.A., INTERNATIONAL BUSINESS (Dual degree program)
Graduated August 2010

 

UNIVERSITY OF CALIFORNIA, SAN DIEGO

B.Sc.Hons COGNITIVE SCIENCE, HUMAN COMPUTER INTERACTION B.A. INTERDISCIPLINARY COMPUTING IN THE ARTS, MUSIC
Graduated June 2007

interests

EXPERIMENTAL COOKING
WRITING HISTORICAL FICTION
BEING OUTSIDE WITH MY DOG
LISTENING TO NOT FOLK MUSIC
pLAYING FOLK MUSIC
Reading everything THE OCCULT
wellness ANCESTRY

 

VOLUNTEERING

Nevada County wildlife rescue Raptor clinic
lily dale assembly environmental committee
englishworks language school
New vintage baroque
bear clan council

Contact

Email: THOPKINS@NOBOX.US
Phone: 530 615 6008
lOCATIONS: LILY DALE, NY & NEVADA CITY, CA Languages: english, basic spanish, tiny german