TIFFANY j. hOPKINS
quantifying the design process
beyond dollars: Defining value in marketing, strategy and finance
I provide two main categories of services which depend on budgets. Smaller engagements include a la carte launch support for new businesses or businesses embarking on new marketing efforts. Full business design projects for funded start-ups or established organizations looking to efficiently and effectively scale up or out.
Launch support includes financial planning to establish goals & budgets; analytics review to determine baselines & ensure we can measure results; marketing strategy to inform content production, campaign development & implementation planning.
Business design merges typical design thinking with marketing, finance & strategy. This can be the usual design process with quantitative research & analysis blended in or the typical work of a business strategist but with a holistic approach to decision-making. Some deliverables include business modeling, pro formas and market sizing.
I’m an intuitive who loves numbers.
I use spreadsheets for everything from the usual personal accounting to ice cream recipe creation to my annual wellness plans. I’ve worked as both a tech businesswoman, running marketing departments for e-com companies; and a design researcher, developing life-changing innovations for design firms and their clients. Everywhere I go I’ve brought my spreadsheets to quantify findings, hunches and hair-brained ideas for better communication and decision making.
My alternative name for a business designer is a capitalist-for-hire. I work with organizations who want to keep their souls intact while understanding how their funders and customers think: in terms of value.