Data tells you what.
People tell you why.
Nobox gives you the how: everyday methods for contextual, applied research. Combining the discovery of what people actually need with the development of insights that organizations can actually use.
It isn't enough anymore to have the metrics. You have to see the person, understand their need, uncover the barrier they face. How do you figure that out?
Ask them. Dashboards and AI content are boring — and easy to do. Stories are not. We live in a world of experience, feelings, and opinions. It might be complex, but it is navigable. And in it is the key to reaching people where they are.
Custom Methods for Companies Ready to Make Moves
My advising services help you build your research capabilities, ask the right questions, and turn knowledge into action.
Tech-forward Orgs
You feel like you’re losing the human in the rush to automate.
Build relational intelligence that keeps the customer at the center as you scale.
Orgs with tech debt
You don’t want to modernize in the wrong direction.
Develop your relational intelligence to build for what people need, not just what the system can do.
Resources for when It’s just you figuring it out
My newsletters and workbooks help you build your research capabilities, ask the right questions, and turn ideas into action.
Entrepreneurs & Side Hustles
You risk building something people don’t actually need.
Let’s validate your idea with the people who matter most.
Professionals with a hunch
You know where to go but need to bring everyone with you.
Let’s make the case for your ideas.
Hi, I’m Tiffany.
I am, first and foremost, curious. My curiosity has taken me from Viacom boardrooms to farm stalls in Uganda to an auditorium full of professional psychics. Every hard problem I've come across has introduced me to smart, caring people who know their stuff but are spinning their wheels. I help them find a new way of seeing things by shifting focus from what to who. I use contextual, applied research methods to develop individual and organization-level relational intelligence: the capacity to see not just what the data shows, but what it means for the people in it.
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